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The one mistake many CEO’s make about SEO

The one mistake many CEO’s make about SEO

Throughout my experience with SEO (Search Engine Optimization), the one frustration I have encountered the most is the lack of desire many CEOs and higher-ups have to understand that ranking high is *not* the end goal they should care about. It should be leads and conversions. Ranking highly for a keyword is only as good as its performance for you while it sits in a coveted top position in the...

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Measuring Social Media campaign..? A big question ANSWERED

Measuring Social Media campaign..? A big question ANSWERED

How do you measure social media marketing? This is the top question nowadays among web marketing professionals who also use social media as a tool, making a social media analytics plan highly recommended. Studies indicate that almost 50% of the marketers are not sure about the direct value or how to measure the impact of social media on business. It is important to analyze the data by...

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Brand Wars: HUL’s last-minute surprise foxes P&G

Brand Wars: HUL’s last-minute surprise foxes P&G

It was quick and it was smart. It was an ambush in the skies that Hindustan Unilever launched against archrival Procter & Gamble, spoiling the latter’s elaborately laid-out plans for its shampoo brand Pantene. The story starts on July 23, when Mumbai woke up to hoardings that screamed: ‘A Mystery Shampoo!! 80% women say is better than anything else’. P&G, it was later...

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Facebook places for small business

Facebook places for small business

Firm hopes app will attract local and small business advertisers App borrows heavily from location-based social networks like Foursquare FACEBOOK introduced a long-anticipated service called Places on Wednesday that could help the company tap local and small-business advertisers and sharpen its competition with Google. Facebook’s Places...

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Breaking News: Social media head fast becoming reality in Indian firms

Breaking News: Social media head fast becoming reality in Indian firms

Companies see potential in building brand, credibility online Firms realize that the online strategy has to be new and requires specialized talent WHEN Viral Parikh, founder and director of Delmer Products, a weighing machine manufacturing firm, had a bad experience while getting his Mahindra Scorpio vehicle serviced by the M&M authorized service centre in Mumbai, he cribbed about it on...

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