Measuring Social Media campaign..? A big question ANSWERED

Posted | 88 comments

Measuring Social Media campaign..? A big question ANSWERED

How do you measure social media marketing? This is the top question nowadays among web marketing professionals who also use social media as a tool, making a social media analytics plan highly recommended.

Studies indicate that almost 50% of the marketers are not sure about the direct value or how to measure the impact of social media on business. It is important to analyze the data by creating a unique analytics plan so that you can make well informed decisions on your marketing efforts.

First define your goal when you are planning to measure the social media performance metrics on your business. Then go ahead and define actionable performance indicators to effectively measure the results of your campaign and then adjust your marketing strategy accordingly. Social media analytics are all about measuring the results to understand your customers, opportunities for business development, and how you translate your conversations with prospects to make business decisions.

Plenty of great tools are available either paid or free to monitor your social media marketing strategies. Both the free and paid tools offer different features and benefits. IBM introduced one such tool named the IBM SPSS Modeler Professional  that helps marketers to find insights of campaigns. You should find such a tool, monitor your customers or prospect’s online activity and their conversation about your products or services & to learn how to enhance the social media campaigns further stay tuned !!

Leave a Reply