brand

Brand Wars: HUL’s last-minute surprise foxes P&G

Brand Wars: HUL’s last-minute surprise foxes P&G

It was quick and it was smart. It was an ambush in the skies that Hindustan Unilever launched against archrival Procter & Gamble, spoiling the latter’s elaborately laid-out plans for its shampoo brand Pantene. The story starts on July 23, when Mumbai woke up to hoardings that screamed: ‘A Mystery Shampoo!! 80% women say is better than anything else’. P&G, it was later...

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Breaking News: Social media head fast becoming reality in Indian firms

Breaking News: Social media head fast becoming reality in Indian firms

Companies see potential in building brand, credibility online Firms realize that the online strategy has to be new and requires specialized talent WHEN Viral Parikh, founder and director of Delmer Products, a weighing machine manufacturing firm, had a bad experience while getting his Mahindra Scorpio vehicle serviced by the M&M authorized service centre in Mumbai, he cribbed about it on...

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