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Brand Wars: HUL’s last-minute surprise foxes P&G

Brand Wars: HUL’s last-minute surprise foxes P&G

It was quick and it was smart. It was an ambush in the skies that Hindustan Unilever launched against archrival Procter & Gamble, spoiling the latter’s elaborately laid-out plans for its shampoo brand Pantene. The story starts on July 23, when Mumbai woke up to hoardings that screamed: ‘A Mystery Shampoo!! 80% women say is better than anything else’. P&G, it was later...

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