Search Engine Optimisations

The one mistake many CEO’s make about SEO

The one mistake many CEO’s make about SEO

Throughout my experience with SEO (Search Engine Optimization), the one frustration I have encountered the most is the lack of desire many CEOs and higher-ups have to understand that ranking high is *not* the end goal they should care about. It should be leads and conversions. Ranking highly for a keyword is only as good as its performance for you while it sits in a coveted top position in the...

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